DJ and producer
Shiba San
Shiba San is a DJ and producer. From 1 March to 24 July 2026 I ran his content and paid social on Meta during a rebrand, on a deliberately restrained posting schedule. I also handle the management work behind his shows.
What I did
- Edited the content and ran 19 of the 41 ads myself, across reach, engagement and traffic campaigns.
- Kept the schedule restrained on purpose during the rebrand.
- Behind the shows: advancing, settlements, reconciliation and the records behind them, with a watcher that flags any change to the show sheet every day.
The numbers, read properly
4.31 million views across Instagram and Facebook between 1 March and 24 July 2026, organic and paid combined, and 27,618 new Instagram follows, gross. April carried the period: about 46% of the Instagram views and 55% of the follows.
Total ad spend was USD 2,935, including USD 413 spent by an outside music-ads service. My own 19 ads cost USD 2,522, at USD 4.29 per 1,000 impressions. The outside service paid USD 8.09, 89% more, in the same ad account.
Total spend divided by all new follows gives about USD 0.11. That's a blended ratio, not what a paid follower cost. On the one ad optimized for link clicks, a click cost USD 0.29.
Recomputed on 20 October 2026 from the raw Meta ads export. I don't claim ticket sales, sold-out shows or an industry comparison: the records don't support them.
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