Private Muay Thai coaching. Family work: Caroline is my mother.
Karokheng Fitness
Caroline Mohamed is a Muay Thai coach and fighter, and my mother. Her old site builder was about to lapse, so I rebuilt her online presence as a premium private-coaching storefront and built the client journey behind it.
3 pagesstorefront, free 14-day challenge, terms
5 Sept 2026domain moved off GoDaddy
4 widthsmobile-tested at 320, 360, 375 and 390 px
3 paths12-week programs after the challenge
What I did
A single-page storefront built on a new brand design system: four coaching formats, real capacity limits and one consultation path.
A free 14-day challenge page and a public terms page.
Moved the domain to the new site on 5 September 2026 and redirected every old link, so nothing she had shared broke.
Automations in Trainerize, her coaching app: challenge messages, check-in forms, body-stat checkpoints and a day-14 handoff into three 12-week paths, with a nutrition guide for each path.
A community space and an internal approval board so content could be reviewed before anything was posted.
Results, honestly
None to report yet. The site has no analytics, and the programs are just starting. I'd rather tell you that than invent a number. What I can show is the build: three pages live, tested on four phone widths, and a domain move that broke nothing.
